Problem: Voters often consider Party before Candidate

There are actually many things to consider when choosing a candidate in an election:

  • Qualities of the candidate, their experience, policies, etc.
  • The party the candidate belongs to, it’s manifesto and policies in general
  • The present party leader, their history, their policies.

Recent events, 2016-2019, have demonstrated that qualities of some candidates are distinctly lacking.

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